Marianne Bickle's #1 rule when it comes to marketing is "if a commercial does not entice the consumer to purchase the product, it is not successful." This is especially evident when it comes to the time and money that is put into a a memorable Super Bowl commercial. According to the Associate Press, the average cost of a Super Bowl ad is $3.5 million. If this is a waste it would be a big slap in the face to a company because they wasted a large amount of their budget on this commercial.
Just like these commercials they need to be successful and hit the target market. These ads were successful in drawing in consumers by being funny. But, while they joke in their commercials they also need to communicate to their consumers trust, loyalty and commitment to them.
A good question to ask is, "Why don't consumers watch commercials throughout the rest of the year??" Is it because they are advertised as such a big deal? Because they don't feel they are worthy of their time? It is an interesting question to ask yourself when, like me you are very excited for these certain commercials. Many people see these as more important and that the commercials they hold during the Super Bowl air in a more "special" time.
