Advertising Where??

It is weird to think different cultures in different countries are not seeing the same ads that I am. But, then again I am not anything like a lot of people from other countries so, I guess it only makes sense right? One big one that comes to my mind is cars in different countries. But, there are many more for example below is McDonald's commercials for Japan, Taiwan and Malaysia.

In this video not only to they advertise different food but, they also advertise to different age groups and with different meanings. In Japan they focus on children and their favorite toys to entice them to want McDonald's where is Malaysia they have a family focus and show much different types of food than they do in the other two.

IKEA has some great example of how they advertise for different countries:
1. Sweden

2. Norway

3. Italy "You can get more"

4. Turkey "Need Space"

5. Glasgow "Glasgow's Gone Soft"

6. Portugal "Live your Home"

These are all way different from showing their products to not even having their products in their advertisement such as Italy where they only show boxes in the shape of things around the house. It is amazing to me how much an ad can be changed just to make it acceptable for a different culture or country showing their own consumer constellations or what is socially acceptable based on social values. The one that really made me laugh was the Glasgow has gone soft advertisement showing people it is okay to shop at IKEA and be more feminine.  (IKEA)

Pavlovian Theory

First off a little something about Pavlovian theory, or classical conditioning, which is when a conditioned stimulus is paired with an unconditioned stimulus. To make this a little more understandable it is when a behavior is strengthened or weakened depending on a certain consequence that could be a positive or negative outcome. Here is a short video of Pinky and the Brain where classical conditioning comes into play...

here we see they match a good behavior, dancing, with a positive outcome, getting to eat a piece of cheese.

If you know anything about Pavlov's studies than you already know he did an experiment with dogs placing meat powder in their mouths after ringing a bell. Eventually he had the dogs salivating when they heard the ring of the bell whether or not they even got the meat powder because of the classical conditioning. They put the good outcome of getting the meat powder by salivating when they heard the bell ring.

Here is the demonstration of how it worked.

Enough with the serious stuff here is funny comic that shows classical conditioning... this poor fella got in trouble and couldn't even help it.

Advertising in the movies...

Advertisers have always had the great idea of putting their products into movies with famous celebrities to get people to  buy them. I know that as I watch movies or shows I wonder how much they paid to get their product in the movie. A recent example of this is the Transformers movies, GM won the bid by offering $3M to land their vehicles in the movie. In the movie Bumblebee upgrades into the brand new 2009 model for their Camaro, they take a whole scene in the movie just to tell consumers how great this car is!

If you remember the movie at all it did not end there... they used vehicles through out the whole movie to portray how great GM even. Do you remember the Cop car that Bumblebee has to go head to head against? Well this was a well thought out plan, of course they were not going to use another GM car to look like the "weak link" or the bad guy. This is  why they used a Ford Mustang, one of GM's biggest competitors for their Camaro. This movie probably brought in a great amount of sales and I do not think people even realized what they were doing with the movie. It is amazing the way advertising can find other ways than posters and commercials to get into the heads of consumers and try to convince them their product is the best one out there and that they need to own one!! Here are some more pictures of big advertising bits in movies(from old to new):