Nudge You

Nudges are everywhere and they affect everyone. Barack Obama has recruited a “Nudge Unit” to run experiments on potential nudges. One example was they sent letters out to people who decided not to pay their vehicle taxes. At first they sent just a plain letter saying, “pay your taxes or lose your car” which this alone almost doubled the number of people paying their taxes. But, in a rewrite they actually added a picture of the car each person would lose which tripled the amount of people who paid their vehicle taxes. 

I thought this was a perfect example we can all relate to. It especially shows how nudges can help to influence people to make better and healthier decisions without them actively knowing. I mean hay, if this will keep a doughnut from going straight to my butt... sign me up!!

Below I'm adding a funny video from a Monty Python movie... it gave me a good laugh and I hope it will you too... so "wink, wink... nudge, nudge"!! 

Okay now for serious, I found this pretty cool sight about nudges and how they hope to help people in their everyday lives to make better decisions for not only themselves but, the society as a whole. From being a healthier person to even getting people to recycle. There is great site called INudgeYou which goes into a great detail of how nudges work in society today. Here is the like to take a look around at the sight and what they are doing... INudgeYou 

Now... go be nudged!!