Advertising in the movies...

Advertisers have always had the great idea of putting their products into movies with famous celebrities to get people to  buy them. I know that as I watch movies or shows I wonder how much they paid to get their product in the movie. A recent example of this is the Transformers movies, GM won the bid by offering $3M to land their vehicles in the movie. In the movie Bumblebee upgrades into the brand new 2009 model for their Camaro, they take a whole scene in the movie just to tell consumers how great this car is!

If you remember the movie at all it did not end there... they used vehicles through out the whole movie to portray how great GM even. Do you remember the Cop car that Bumblebee has to go head to head against? Well this was a well thought out plan, of course they were not going to use another GM car to look like the "weak link" or the bad guy. This is  why they used a Ford Mustang, one of GM's biggest competitors for their Camaro. This movie probably brought in a great amount of sales and I do not think people even realized what they were doing with the movie. It is amazing the way advertising can find other ways than posters and commercials to get into the heads of consumers and try to convince them their product is the best one out there and that they need to own one!! Here are some more pictures of big advertising bits in movies(from old to new):