Advertising Where??

It is weird to think different cultures in different countries are not seeing the same ads that I am. But, then again I am not anything like a lot of people from other countries so, I guess it only makes sense right? One big one that comes to my mind is cars in different countries. But, there are many more for example below is McDonald's commercials for Japan, Taiwan and Malaysia.

In this video not only to they advertise different food but, they also advertise to different age groups and with different meanings. In Japan they focus on children and their favorite toys to entice them to want McDonald's where is Malaysia they have a family focus and show much different types of food than they do in the other two.

IKEA has some great example of how they advertise for different countries:
1. Sweden

2. Norway

3. Italy "You can get more"

4. Turkey "Need Space"

5. Glasgow "Glasgow's Gone Soft"

6. Portugal "Live your Home"

These are all way different from showing their products to not even having their products in their advertisement such as Italy where they only show boxes in the shape of things around the house. It is amazing to me how much an ad can be changed just to make it acceptable for a different culture or country showing their own consumer constellations or what is socially acceptable based on social values. The one that really made me laugh was the Glasgow has gone soft advertisement showing people it is okay to shop at IKEA and be more feminine.  (IKEA)