More, More, More...

As consumers today we all want more right?? I mean the bigger the better when it comes to about anything. Super-size your meals, buy in bulk, buy 4 get 1 free... the possibilities are endless.

Marketers are capitalizing on the idea that bigger is better. If you are going to get more how could it not be? Take for example AT&T's commercials where they talk with the little kids. Even little kids think bigger is better. Also, attached is an article by Josh Lowensohn talking about Apple products and how consumers need more and more... Consumers want what we don't have.

I think everyone can say that they have fallen into the stoop that bigger is better! I know I have.. just the other day I had the choice of buying a pack of chips that was just the size I needed... then after looking around there was a "VALUE" size bag and I just couldn't help but be drawn into the bigger bag. I didn't even think to look at the price, it was just a great opportunity. (not) Take example these pictures of food being advertised and how the older advertisement has smaller products in the picture where as the new one is zoomed in and showing as much of the food as possible in a small space. Big pop, a lot of fries, and a big delicious piece of pizza. Who wouldn't be salivating over that??