Wednesday, February 26, 2014

Beerstitutes...

Apparently there are more people than I thought who liked to consume a good beer every now and then... It is amazing to see how consumption changes by each state!

Top 5 state per capita as follows (2012):
1. North Dakota (45.8 gallons per capita)
2. New Hampshire (43.9 gallons)
3. Montana (43.9 gallons - oh, so proud)
4. South Dakota (38.9 gallons)
5. Wisconsin (36.2 gallons)

It is said that 99 million American regularly drink beer. I mean I knew it was pretty popular but, not THIS popular. It almost seems as though it is one behavior of consumers that reaches most all Americans. Fox News article stated, "U.S. brewing and beer importing business put more than 2 million Americans to work". This is also something that hit consumers all over the world. There are not many products that can hit consumers like a beer.


This is one product that marketers can have GREAT influences with when it comes to their marketing strategy. Take Bud Light for example, ask just about anyone and I'm sure they can tell you at least one Bud Light commercial that they can remember. So Cheers!!


1 comment:

  1. I love the beer community in Montana! There are so many great locally brewed craft beers here. We took a trip to Florida and asked for a 'local craft beer" and the bartender looked confused. He offered us a Fat Tire (crafted in Colorado!)

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